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Freelancing — it's one of the best ways to be your own boss. In specific industries, the number of people freelancing is way higher than ever. It's no wonder why; the internet has made it easier than ever to find freelance jobs.
One of the biggest advantages of freelancing is that a freelancer isn't beholden to anyone. But what if a freelancer wants to put some roots down and start a company of their own? Is it possible to make a business out of freelancing?
This article will walk you through all you need to know about freelancing websites, and starting your own business.
Types of Freelancing
You can't jump straight into freelancing without a plan. You need to know which type of freelancer you want to become before you start your freelance company.
Most freelancers are writers. This is because writing is something that you can do with very little resources, and it's always in demand. However, one can also be a freelance performer, designer, photographer, and recruiter.
Even amongst writers, however, there's a lot of disparity.
On the more creative side of things, you have writers who are paid to express ideas. Ghostwriters are a great example of this — writers who compose works of art that get credited to someone else.
Blog writers are also an example of creative freelance writers. Many blogs don't write their own content and rely on the contribution of freelancers.
Freelancers can also publish articles for various journalistic platforms. They can write pieces of music journalism, cultural commentary, and even personal opinion essays.
Copywriting is writing that's in service of a product. If you've ever seen text on an ad, it was most likely written by a copywriter. Copywriters also write sales letters, product descriptions, and other promotional materials.
Copywriting is distinct from creative writing because it requires expertise in grabbing attention. The main job of a copywriter is to hook viewers into buying the product.
Copywriting is great to get into if you have a business or sales background. You'll stay in the world of convincing people to buy products, without having to deal with a boss.
Technical writers document complex technological processes. They convey technical information to other people within a company in the form of e-mails, briefs, and press releases. Medical writing is a similar profession that specifically focuses on documenting medical processes.
Both of these types of writing divorce writing from creativity, and focus on pragmatics. Information needs to be conveyed through language, and oftentimes, companies just don't have the time to write it out. That's where technical and medical writers come in.
Resume writers help people get jobs. For important jobs, the presentation of a resume is a top priority. Someone may have a long, complicated list of credentials that they don't know how to format. They can take that list of credentials and turn it into an attractive, impressive document.
Once you understand what sort of business you're running, it's time to start up your company. Draft up a few sample pieces of your writing, and make sure they're high quality. Set up a website or a LinkedIn profile, so people will be able to find you.
Freelancers at the top of the game regularly field requests from various clients. However, you're going to start from the bottom. You need to reach out to potential clients first.
Get on one of the many freelance jobs websites, and look for postings. LinkedIn also has some great options for freelance writers.
Get on Twitter, Instagram, and other social media, and reach out to businesses that you're familiar with. Don't be ashamed to reach out to your friends and family who own businesses. If you can supply them with great freelance work, they're more likely to refer you to other people they know.
In the age of the internet, the world has become like a small town. If someone enjoys your work, they'll post about you online, where other people looking for freelance work can find you. Word of mouth is one of your biggest assets, so make sure you always focus on customer service and delivering a quality product; when you're starting out, it's always quality over quantity.
If you're a freelance blog writer or article writer, you should start pitching to various publications. Getting published by a respected company is a great way to build up your reputation in your field. It will look great on your website and resume, and you might get clicks on your social media just by getting these articles published.
As a freelancer, you're responsible for chasing down your own payments. Stay on top of sending clients invoices, and keep track of when you get paid. If you get shorthanded on some money, no one's going to speak up for you except for yourself.
It's best to make use of a program where you can track every bit of money that comes in, like Microsoft Excel. If you're not familiar with this program, there are many great guides online.
Thrive In Your Freelance Business
To be a freelancer means to be independent. It also means you have to stand up for yourself. Make sure you take into consideration the type of freelance you want to go into, develop strategies for acquiring clients, pitch frequently, and keep track of who's paid you.
It's possible to work for yourself, but it requires a lot of hard work. Start a free trial with us today to learn more about running a business.